Privacy Policy

This Privacy Policy explains how Milo Ketterhagen d/b/a DataCrow (“DataCrow,” “we,” “us”) collects, uses, and shares information in connection with the DataCrow application and website (the “Service”). DataCrow provides server-side conversion tracking for Shopify merchants.

Who we are

For data submitted by a merchant’s store and its shoppers, DataCrow acts as a data processor on behalf of the merchant (the data controller). For our own website visitors and account holders, DataCrow acts as a data controller.

Information we collect

• Merchant account data: name, email address, store domain, and billing information needed to operate your account.
• Storefront event data: order, checkout, and product events captured via Shopify’s Web Pixel and webhooks (for example, purchase value, currency, and product identifiers).
• Shopper identifiers: identifiers used to match conversions, such as email, phone, IP address, user agent, and ad click IDs (Meta fbc, Google gclid, TikTok ttclid). Where a destination platform requires it, these are hashed before transmission.
• Consent signals: the consent choices a shopper makes through Shopify’s Customer Privacy API.

How we use information

• To capture, enrich, deduplicate, and deliver conversion events to the destinations a merchant configures.
• To provide the real-time activity feed and operational diagnostics.
• To provide, secure, and improve the Service and respond to support requests.
• To comply with legal obligations.

How we share information

We forward event and identifier data only to the destination platforms a merchant chooses to connect (for example, Meta Conversions API, Google Analytics 4, Google Ads, TikTok Events API, Pinterest Conversions API, and Klaviyo). We also use a limited set of sub-processors to operate the Service — see our Sub-processors list. We do not sell personal information.

Data retention

We retain event and identifier data only as long as needed to deliver and diagnose conversions, and as required by applicable law. Merchants may request deletion as described below.

Your rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information. Shoppers should direct requests to the merchant whose store they interacted with; DataCrow will assist merchants in fulfilling these requests, including through Shopify’s mandatory GDPR data webhooks.

Security

We use technical and organizational measures designed to protect data in transit and at rest, including hashing of personal identifiers where required by destination platforms.

Contact

Questions about this policy? Email milo@ketterhagen.com.