Server-side conversion tracking for Shopify

Your ad platforms are missing conversions. DataCrow sends them server-side.

Ad-blockers, iOS privacy, and dying cookies hide 2040% of your conversions from Meta, Google, and TikTok so they optimize your ad spend on incomplete data. DataCrow captures every event server-side and forwards it to all your destinations, accurately matched and deduplicated.

Meta CAPI · GA4 · Klaviyo · TikTok · Pinterest · Google Ads

Browser pixels are quietly failing

Ad-blockers & privacy tools

uBlock, Brave, Safari ITP, and Firefox block browser pixels for ~25% of shoppers. Those conversions never reach your ad platforms.

iOS & cookie deprecation

Post-ATT and with third-party cookies gone, client-side tracking can't reliably identify or attribute the buyers you paid to acquire.

You optimize on bad data

When Meta and Google only see part of your conversions, their algorithms bid on the wrong audiences — quietly raising your CPA.

One install. Every event, server-side.

1

Capture

DataCrow records storefront events (via Shopify's Web Pixel) and order/checkout webhooks server-side — so it works even when the browser pixel is blocked.

2

Enrich & dedup

Events are matched to the shopper, hashed per each platform's rules, and given a shared ID so the browser and server never double-count.

3

Deliver

DataCrow forwards each event to the destinations you choose, with click IDs and identifiers attached for the best possible match quality.

Connect the platforms you already run ads on

Meta Conversions API

Recover purchases for Advantage+ and retargeting.

Google Analytics 4

Complete, server-side measurement.

Google Ads

Enhanced Conversions for accurate ROAS.

TikTok Events API

Server-side conversions with click attribution.

Pinterest Conversions API

Survive iOS for Pinterest campaigns.

Klaviyo

Trigger flows on real purchase + checkout signals.

Add a destination in two fields. Pause, edit, or remove any time.

Built to land events, not just send them

Durable by design

Every conversion fires from both the browser pixel and a server-side webhook. If the pixel is blocked, the webhook still delivers — so you don't lose the sale. Both paths share one event ID, so you never double-count.

Accurate attribution

DataCrow captures and forwards click IDs (Meta fbc, Google gclid, TikTok ttclid) and hashed identifiers, so your platforms match conversions to the exact ad click — not a fuzzy guess.

See it working

A real-time activity feed shows every event, the data captured, and exactly which destinations received it — with success, skipped, or error status. No more “is it even working?”

Privacy-first

DataCrow honors each shopper's consent choices through Shopify's Customer Privacy API, hashes PII per platform, and implements Shopify's GDPR data webhooks. Your data, your shoppers, handled correctly.

Wont double-count your existing setup

If you already run Pinterests or TikToks official Shopify app, DataCrow detects it and warns you before youd send conversions twice. You stay in control of which tool owns each destination.

Simple pricing that scales with your store

Start free and pay per order, or pick a plan with orders included and lower rates as you grow.

See pricing

Frequently asked questions

Stop paying for conversions your ad platforms never see.

Questions? milo@ketterhagen.com