For stores on Elevar
Thinking about switching? Here is an honest comparison: where Datacrow is different, where Elevar is genuinely strong, and how to switch without losing data.
Elevar was acquired in 2026 and now sells as Audiense Online, powered by Elevar. Merchants still know the Elevar name, so this page keeps it; the numbers below are Audiense Online’s published pricing. The full story is at What happened to Elevar?
Common ground
Both apps send server-side conversion data from your Shopify store to your ad platforms, and each dedupes its own browser and server copies of a sale. A platform can’t match Datacrow’s copy to Elevar’s, though, so use one of them per platform. Elevar is a capable, widely used product. The differences are mostly about price, plan limits, and how much tool you actually need.
Side by side
| Datacrow | Elevar | |
|---|---|---|
| Free tier | Yes: $0 monthly + $0.25 per order | None |
| Entry plan | $129, all six destinations | $225, 2 destinations, 2,000 orders included |
| Destination limits | None on any plan | Capped by plan (2, 4, 10, 25); extras $125/mo each |
| Free trial | 30 days on Standard and Pro | 15 days |
| Mid plan | $299 (5,000 included, then $0.07) | $650 (10,000 included, 4 destinations) |
| Destination catalog | 6 core platforms | 50+ |
| What your bill counts | Only orders Shopify confirms | Their own metering |
| Support | Goes straight to the person who built the product | Team support, priority at higher tiers |
Free tier
Entry plan
Destination limits
Free trial
Mid plan
Destination catalog
What your bill counts
Support
By order volume
1,000 orders a monthDatacrow is $96 less
3,000 orders a monthDatacrow is $351 less
10,000 orders a monthDatacrow is $1 less
| Your orders/month | Datacrow | Elevar |
|---|---|---|
| 1,000 | $129 (Standard, all 6 destinations) | $225 (Core, 2 destinations) |
| 3,000 | $299 (Pro) | $725 (Core, 2 destinations) or $650 (Advanced, 4) |
| 10,000 | $649 (Pro) | $650 (Advanced, 4 destinations) |
Elevar’s catalog covers 50+ destinations, and its higher tiers include identity features that can improve match rates for stores with lots of returning traffic. If you need a long tail of niche destinations or you are a large store already invested in their data layer, it may be worth its price to you.
Most stores advertise on two to four platforms. If yours are Meta, Google, TikTok, Pinterest, or Klaviyo, you are paying Elevar for a catalog you will not use and a destination cap you will hit. Datacrow includes all six of its destinations on every plan, including the free one.
Switching
Install Datacrow and connect a platform (keep your credentials handy, setup is about ten minutes per platform).
Send a test event and confirm it lands.
Right away, turn off everything Elevar sends to that platform, from the browser and from the server. Datacrow’s own browser and store copies of a sale share one ID, so the platform gets each sale from Datacrow once. The platform can’t match Elevar’s copy to Datacrow’s, though, so any order both apps send counts twice.
Watch the next real orders reach that platform under Recent activity in Datacrow. Then repeat, one platform at a time, and uninstall Elevar when none are left.
During setup, Datacrow checks your storefront for Elevar and warns you if it finds it. The check can miss an install, so turn the old sending off either way.
