Datacrow vs Elevar
Thinking about switching? Here is an honest comparison: where Datacrow is different, where Elevar is genuinely strong, and how to switch without losing data.
What’s the same
Both apps send server-side conversion data from your Shopify store to your ad platforms with deduplication. Elevar is a capable, widely used product. The differences are mostly about price, plan limits, and how much tool you actually need.
What’s different
| Datacrow | Elevar | |
|---|---|---|
| Free tier | Yes: $0 monthly + $0.25 per order | None |
| Entry plan | $129, all six destinations | $225, limited to 2 destinations |
| Destination limits | None on any plan | Capped by plan (2, then 4, then 10, then 25) |
| Mid plan | $299 (5,000 included, then $0.07) | $650 (10,000 included, 4 destinations) |
| Destination catalog | 6 core platforms | 50+ |
| What your bill counts | Only orders Shopify confirms | Their own metering |
| Support | Goes straight to the person who built the product | Team support, priority at higher tiers |
What you’d actually pay
| Your orders/month | Datacrow | Elevar |
|---|---|---|
| 1,000 | $129 (Standard, all 6 destinations) | $225 (Core, 2 destinations) |
| 3,000 | $299 (Pro) | $725 (Core, 2 destinations) or $650 (Advanced, 4) |
| 10,000 | $649 (Pro) | $650 (Advanced, 4 destinations) |
Where Elevar is genuinely strong
Elevar’s catalog covers 50+ destinations, and its higher tiers include identity features that can improve match rates for stores with lots of returning traffic. If you need a long tail of niche destinations or you are a large store already invested in their data layer, it may be worth its price to you.
The question to ask
Most stores advertise on two to four platforms. If yours are Meta, Google, TikTok, Pinterest, or Klaviyo, you are paying Elevar for a catalog you will not use and a destination cap you will hit. Datacrow includes all six of its destinations on every plan, including the free one.
How to switch without double-counting
- 1
Install Datacrow and connect a platform (keep your credentials handy, setup is about ten minutes per platform).
- 2
Send a test event and confirm it lands, then watch a day of real orders arrive in the live feed.
- 3
Turn off Elevar's sending for that platform, so each platform has exactly one server-side sender. Your ad platforms dedup Datacrow against your browser pixel automatically; what no one can dedup is two different server-side apps sending the same order.
- 4
Repeat one platform at a time, then uninstall the old app.
Datacrow detects other tracking apps at install and will remind you about this inside the app.
Start tracking what your ad platforms are missing
Competitor prices are their published pricing as of July 2026 and may have changed. Check their pricing pages for current rates. Datacrow prices are current.