What happened to Elevar?

In 2026, Elevar, one of the most widely used server-side tracking apps for Shopify, was acquired. The product now sells as Audiense Online, powered by Elevar, and getelevar.com redirects to audiense.com. If you went looking for Elevar and landed somewhere unfamiliar, that’s why.

A disclosure before the facts: this page is published by Datacrow, a competing Shopify tracking app. Read it with that in mind. Every number below is checkable against Audiense’s own pricing page.

Is Elevar shutting down?

We have no evidence of that. The product continues to operate under Audiense, and existing installations keep working. What changed is the brand, the company behind it, and the published pricing. If you’re a current customer, your own account terms are the thing to check.

What does Audiense Online cost?

As of August 2026, the published pricing is:

• Core: $225/month, 2,000 orders and 2 destinations included
• Advanced: $650/month, 10,000 orders and 4 destinations included
• Higher tiers above that, and 15-day free trials
• Each destination beyond your plan’s cap is $125/month

Prices may have changed since; check audiense.com for current rates.

What are my options?

• Stay. If it’s working and the price fits, an acquisition alone is no reason to switch.
• Compare. If the destination caps or the bill have you re-evaluating, we keep a worked comparison at Datacrow vs Elevar: what’s the same, what’s different, and what you’d pay at your volume. Datacrow includes all six of its destinations (Meta, GA4, Google Ads, TikTok, Pinterest, Klaviyo) on every plan, from $129/month, with a 30-day free trial on Standard and Pro.
• Meta-only stores: Meta’s own free Conversions API integration may genuinely be enough. We say the same thing in our own help docs.

How do I switch without double-counting?

One platform at a time: connect the new app and confirm a test event lands, then right away turn off everything the old app sends to that platform, from the browser and from the server. Platforms like Meta match two copies of a sale by their event ID, and each app sets its own, so an order both apps send counts twice. (Datacrow’s own browser and store copies of a sale share one ID, so each platform gets it once.) The step-by-step is on the comparison page.

Questions about any of this? Email support@datacrow.app.